CIDE  SRL. (CATALANA DE INVESTIGACION Y DESARROLLO DE ELECTRONICA) is the Holding Company of a Group of Companies dedicated to develop, manufacture, distribute and place in the world markets,   Electronic Learning Products, and Licensed  products who are best sellers and points of reference in the toy segment, all around the world.
Through own branches and associated partners in the world, the Group has a complete global reach of the toys segment and within its partners we can mention international well known brands such as Bandai, Tomy, ELC (Early Learning Centre UK), Nathan, Diset, Imaginarium, Jumbo Group, Ravensburger, AMO Finland, AS Greece, New Boy Middle East and many more.
CIDE has its headquarters in Barcelona, Spain, where the Financial and Logistics Services of the Group are based.

The CIDE GROUP has interests in several operations being some of them the following:
SEI SRL. (SOCIETE EUROPEENNE D’INGENIERIE) based in Lyon, France, and which is the technological arm of the Group.
SEI is directly responsible for all the operations of Product Development, Engineering, Research and Development of all the toys and games developed and sold by the Group.
With a team of Engineers (Mechanical, electronics, industrial), with the support of Product Managers, Industrial Designers, Graphic Designers, and services of Sound Engineering and Digital Recording Studio, SEI is one of the few technical centers in the world capable of voice processing and voice digitalization aimed to teaching young children.